ISSUES FACING GLOBAL E BUSINESS IMPLEMENTATION

In order to implement e business technology, the issues surrounding the e business implementation should be properly addressed. Some of the general important issues surrounding e business technology implementation are:

LEGAL ISSUES :It is important for every business to first become familiar with the legal regulations in order to start a business. The legal regulations depend upon country to country but there are some sets of international laws for the companies, which have to be taken in concern to start a business. This is same as with E-business. There are various legal issues surrounding the implementation of E-business. Legal issues such as are very important to be researched before implementing e-business.

It is very essential to be familiar with the e business legal perspectives before creating an e business strategy. Under the legal issues, the following are the issues which are critical:

i) Copyrights

ii) Trademarks

iii) Cyber crime

iv) Violation of Privacy

v) Intellectual Property

E marketing Issues: E marketing refers to retain customers and market a product by using digital technologies such as web, email, databases etc. Some of the issues from E marketing perspectives are

E marketing Process: It is important for every organization to develop E marketing strategies and processes that can meet the objectives of the organization. Key issues like do our organization have a proper E marketing planning process that can cater with the objective of the organization, How do or organization will partner or form alliance with the intermediaries and suppliers?

E Marketing Ressources: In order to increase the channels online, it is important to build a new strategy and responsibilities may change to maximize the opportunities available through digital marketing. How our organization is going to develop e marketing skills among the marketing team? Does organization have proper resources and skills to support Customer Relationship Management (CRM) and e-mail marketing? Do we need to outsource our e marketing activities?

E Brand Value: This is related to the use of brands online. Issues like, how organizations are going to manage their brand online? How effective is the emotional connection of the brand? Do our customers will like this online concept of branding?

Security Issues: E business is generally very beneficial to the businesses. However, there are some security issues which have to be considered. Following are some important security issues which is key important to address before implementing e business strategy:

i) Tansaction: It is important enough for the online businesses to offer secure and efficient way of transaction.

ii) Program Alteration: In the program alteration, issues can be in the form of:

o Viruses: Viruses can be implanted into a program that may be copied by many users and may lead to huge losses and mass online destruction.

o Trap Doors: These are used of the unauthorized acts and may allow the unauthorized access to the system.

iii) Digital signatures & Certificates: This is another key issue which is needed to be addressed. Whether the digital signatures and certificates provided online are valid or not?

JURISDICTION: In the international markets, the country of jurisdiction is normally the country where the transaction took place. But Jurisdiction is still an issue with the e business. A French person being in France can buy a US product online but the issue of jurisdiction arises. It is still unclear that whether the laws of country of seller or laws of country of buyer or the laws of the country where internet networks or providers are based.

Above are some key issues that are needed to be adressed before implementing Global E business strategies for the success of a business. Please post your comments and ideas on this post....